Creativity

What is creativity? Who can provide us with a decent definition of it? Is creativity something you are born with or can it be artificially induced? But most importantly, how much does creativity weigh in public relations' processes?
Starting today, I will try to answer these questions, not just with my own thoughts, but with examples and other people's ideas.

As my senior lecturer said, the subject of creativity is a very intriguing one for a dissertation, because it is obviously linked to public relations, but then again, it hasn't been covered too much by scholars or PR practitioners. Indeed, creativity, or innovation, or ingenuity, inventiveness, call it as you please, is not a subject to be found often in public relations papers. So why not contribute to this topic? I've always liked challenges, and this is truly one that, if would turn out successful, will be a major personal satisfaction for me, and, who knows, maybe an inspiration for others as well ?!





So let's dive into the world of synapses...

Taking cyber-interactivity to physical interactivity

  
  http://www.innocentdrinks.co.uk/AGM/

     innocent drinks is a fast growing business, and it is mostly because of the special connection they have with the publics. Visually impeccable, with simple messages, the website (www.innocentdrinks.co.uk) is very appealing. The social media it exerts is also strong. Interactive games, creative ideas and openness, they all contribute to the success of communication, and the stakeholders only return good feedback to the company.
     The interactivity innocent drinks use with its publics is exemplary, covering all types of communication (one-way, two-way and three-way).
     What is most interesting is that  innocent continues to push the communication boundaries even further, by combining the cyber-interactivity to actual physical interactivity. How did they do that? The AGM (A Grown-up Meeting): a strategy through which clients are invited to the company's headquarters to taste products, ask questions, suggest ideas, learn about the business "and eat a lot of cake". People get to have fun and get involved.
     This is what I call a great PR strategy of gaining trust and commitment. And the results show.