http://www.innocentdrinks.co.uk/AGM/ innocent drinks is a fast growing business, and it is mostly because of the special connection they have with the publics. Visually impeccable, with simple messages, the website (www.innocentdrinks.co.uk) is very appealing. The social media it exerts is also strong. Interactive games, creative ideas and openness, they all contribute to the success of communication, and the stakeholders only return good feedback to the company.
The interactivity innocent drinks use with its publics is exemplary, covering all types of communication (one-way, two-way and three-way).
What is most interesting is that innocent continues to push the communication boundaries even further, by combining the cyber-interactivity to actual physical interactivity. How did they do that? The AGM (A Grown-up Meeting): a strategy through which clients are invited to the company's headquarters to taste products, ask questions, suggest ideas, learn about the business "and eat a lot of cake". People get to have fun and get involved.
This is what I call a great PR strategy of gaining trust and commitment. And the results show.
