Creativity

What is creativity? Who can provide us with a decent definition of it? Is creativity something you are born with or can it be artificially induced? But most importantly, how much does creativity weigh in public relations' processes?
Starting today, I will try to answer these questions, not just with my own thoughts, but with examples and other people's ideas.

As my senior lecturer said, the subject of creativity is a very intriguing one for a dissertation, because it is obviously linked to public relations, but then again, it hasn't been covered too much by scholars or PR practitioners. Indeed, creativity, or innovation, or ingenuity, inventiveness, call it as you please, is not a subject to be found often in public relations papers. So why not contribute to this topic? I've always liked challenges, and this is truly one that, if would turn out successful, will be a major personal satisfaction for me, and, who knows, maybe an inspiration for others as well ?!





So let's dive into the world of synapses...