It's all about the image!

iPod Touch, iPod Nano, iPod Shuffle... It rings everybody's bell. But how many have heard about Cowon? Cowon S9 to be precise. 
I'm guessing.. not too many, right?

Well, it is considered to be the best Portable Media Player (PMP) in the world. Released almost 3 years ago, it still stays in top with its superb sound quality and outstanding features. Let's take a look at them:

- Up  to 55 hours of battery life span for music playback or up to 11 hours for video playback\
- 16-million-colours AMOLED (Active Matrix Organic Light Emitting Diode) capacitive touchscreen, loaded with Gorilla Glass technology (scratch and shock resistant)
- 35 equalizer presets, including the state-of-the-art “BBE+” sound effect, designed by Cowon’s president himself, Mr. Park Nam Gyu  aka “Golden Years”, former sound engineer,  renowned  for his exceptional hearing
- Audio and video support for a range of formats so big that can easily blow out all of the competition.

But probably the biggest surprise comes from the price tag: £120. No other device that can even try to get close to the S9’s quality can beat its cost.



"OK, what are you trying to prove here?" 


With all these specs... allow me to ask you a question:

Which one would you choose?

You would choose the iPod, am I right? Your thoughts haven't changed a bit while you were reading the specs of the Cowon S9. Why? It's because of THE IMAGE of Apple. This is PR!

You don't care if the iPod's battery doesn't last that long, or if the sound quality isn't that good. It's an iPod, and as long as you have it, you'll be amongst the good people, the popular, not outfashioned by some cheap Korean "what's-its-name" gadget.
       
         As the latins used to say, "Quod Erat Demonstrandum", "Which was to be demonstrated".
Public Relations has the responsability to concentrate on the image of what it's representing. In our case, Apple's PR practitioners have done an exceptional work throughout all these years in promoting the company's undeniable fame.

        

And we should learn from that!    Do it ... like it's an iPod!