Revelation - Creative department

"May you be healthy, wealthy and LUCKY! - because, you know, the passengers on the Titanic were also healthy and wealthy..."

 Indeed, luck is of high importance in some cases. 

And this is the story of how a little bit of luck can matter so much. Yesterday, as I was searching for some PR websites, I came across the PRVision, a very nice video-based website, launched by PRWeek. I accessed the  "Creative ideas that really work" channel and began watching the video. And, beside two other specialists in creative PR, there he was, the one that was very soon to become the inspiration that made me decide what career I want to pursue - Dan Germain, head of creative at "innocent". 

 "Dan Germain works at a company called innocent, a nice little place where they make smoothies and other healthy drinks. He tells the story of how they came to be one of the top three fastest growing companies in the UK. It’s a story that involves entrepreneurial ability, innovation, creativity, original marketing and fruit by the bucketload!". (Source: www.speakerscorner.co.uk)

I was blown away! Firstly, I had no idea that there is such a department in a company - "Creative" . The simple title was all I needed to make up my mind. I thought it was too good to be true. I quickly searched the job description on Google.. and found it: "The creative department is where advertisements are conceived, developed, and produced." A little incomplete, but basically it is all about the people with the ideas. That's me! That's what I love doing and.. there's a job for it! Related to PR, because it involves communication, strategies and tactics according to consumer's behavior, as well as my invariable principle that it's all about image.

I spent almost 3 hours watching Dan Germain's speeches about creative brand building, business ideas and visual and qualitative importance. Simply amazing!
Finally, I have a subject for my dissertation - "Creativity in PR"

This is how a little luck can do so much! My advice? Take advantage of every single piece of luck you get, don't let it pass unnoticed! It might bring the chance of a lifetime!