While browsing through my PR "stash", I came across an old piece of material that was given to me some three years ago during my B.S. degree. It's called "Public Relations in the context of globalization".
Basically, a rather big abstract of a Romanian book. Not much of it is related to what I am studying at the moment at the uni, as it is based on diplomacy. But what was truly interesting was the final part of it, consisting of what the authors (Simona Mirela Miculescu and Mircea Constantinescu) imagined the domain of Public Relations to be like in the future (the book being written in 2001). This is the piece, as I will try to translate as accurately as possible:
"In the close future, the attention will be more and more frequently concentrated upon the integrated communication, which will travel through all the channels of dissemination and audiences with even greater speed and efficacy in reaching its scopes. The role of international public relations will amplify and will benefit by a larger and larger accreditation of its importance in terms of development and management strategies. The PR industry will evolve dynamically and consistently, including (and especially in) countries where it is in an incipient form.
Technology, the epicenter of public relations, will consecrate, amongst others, the concept of "virtual teams" of public relations practitioners, which will no more have to travel from one country to another, choosing the Internet navigation. The "dotcom" era, that has revolutionized the public relations field inclusively, will help identify new instruments and communicational means. The globalization of PR, which has already started strengthfully, will be in the pipeline in the third millennium. (...).
What is obvious is that public relations practitioners are working in one of the most interesting and stimulative fields. Its future is limitless."
I think that the prophecy turned out to be very accurate. What do you think?
No comments:
Post a Comment